How will early successes of my project make later successes more likely? • What are the tropes and requirements of the genre I’ve chosen? • How do we gain insight into the probability that our assertions will work out? • Can I make it easier for others to decide? • Where are the non-believers, and how do I avoid them? • How does my project tap into existing social desires for status, affiliation, and/or security to help propel its adoption and spread? • What frayed edges, anomalies, or contradictions in the current system could serve as leverage points for introducing my alternative?
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