• What gets measured: Create simple and useful metrics for status and stick with them. • Create stickiness: Invest in systems that build stickiness for the believers and don’t be distracted by the skeptics that push you to be a commodity. • Persistence: People become what they do, so reward them for consistently showing up to do the new thing. • Moving forward: Create one-way ratchets where sticking with the new approach is easier than giving up and moving backward. • Reinvest:
