When we pursue quality, we then have two jobs: • Agree on the spec for the customer we seek to serve. • Make sure the product or service meets the spec. An early adopter, someone eager for the newest model and latest style, doesn’t care so much about every seam matching up or whether or not the testing is complete. They actually prefer a different spec—the spec of soon and new and now—even if it’s rough compared to what it will be.
