The larger the team, the more we need to lean into the process of communication. It begins by being clear about our roles, our purpose, the change we seek to make, and the people we’re seeking to serve. More than that, we need to create the conditions for this honest project-focused communication to continually occur without heroic effort. This is how buildings get built and movies get made—when our project culture is obvious and the proxies for progress and quality are clear, the work gets done.
