The truth section describes the world as it is. Footnote it if you want to, but tell us about the market you are entering, the needs that already exist, the competitors in your space, technology standards, the way others have succeeded and failed in the past. The more specific the better. The more ground knowledge the better. The more visceral the stories the better. Do you see the system? The point of this section is to be sure that you’re clear about the way you see the world and that you and I agree on your assumptions. This section isn’t partisan. It takes no positions and simply states
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