Maximax vs. Maximin. Maximax is the strategy of seeking to maximize the impact of your wins. This is the entertainment business, where it doesn’t matter if you have occasional flops—what matters is focusing on increasing the scale and impact of your hits. The alternative is to focus on Maximin. Minimize the impact of your losses. This is the way a power plant works. It’s nice if your average productivity goes up a bit, but it’s absolutely terrible if something goes wrong and the place melts down.
