This Is Strategy: Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)

by Seth Godin

In order for cities to develop sufficient density, they needed skyscrapers. Before high-rise office buildings, all we had were sprawling villages. In order to have skyscrapers, we needed the elevator to be invented. But the elevator was insufficient. In the era of the telegraph, offices couldn’t possibly be many stories tall—the number of messengers running in and out with telegrams would choke any means of getting up to the higher floors. It was only the invention of the telephone that permitted knowledge workers to have an office in a skyscraper. Alexander Graham Bell changed real estate. If you look for a change agent, you can find one.