Kate O'Neill

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if you buy a lottery ticket and actually win the lottery, it feels like you made a good decision. You didn’t. You made a bad decision and got lucky—a bad choice with a good outcome. The flip side is more often true: We correctly understood our options, made a choice, and our strategy didn’t succeed. That’s not a bad decision. That’s a good decision that was followed by a bad outcome.
This Is Strategy: Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)
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