Kate O'Neill

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The sperm whale wasn’t saved by a publicity campaign or people voluntarily cutting back on light. It was saved by the development of kerosene lanterns and then the discovery of oil in Pennsylvania. The system didn’t want to kill all the whales. All the system wanted was to make a profit by solving the problem of darkness. When it found a cheaper and more efficient way to do that, it did.
This Is Strategy: Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)
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