In 2003, Dutch journalist Teun van de Keuken reported on slave labor in the commodity chocolate market. His initial plan was to use publicity to shame the government and large chocolate companies to change the system. His frustration with the system led him to become a producer, and he founded Tony’s Chocolonely (named this way because he was the lonely voice speaking out). Tony is now one of the largest chocolate makers in the Netherlands, with nearly 20% of the Dutch market. Their chocolate is fully vetted, from bean-to-bar, offering consumers a different story, a more delicious option, and
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