After they defeated Blockbuster and had the market to themselves, Reed Hastings and Ted Sarandos made a strategic decision to shift the future of the company to streaming movies and original programming. And they communicated this commitment in a very simple way: They stopped inviting the DVD leadership team to meetings. Even though DVD rentals were all of their profit and most of their revenue, they knew that having these powerful voices in the room would ultimately lead to compromises designed to defend that line of business. Our next move is often something that decreases the value of our
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Cutting out the 80% to go all in on the 20%, in “10x is Easier Than 2x” terms
