This Is Strategy: Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)

by Seth Godin

A simple way to see time is to think about launching a podcast. Who would be the best guest you could imagine? Michelle Obama, Elvis Costello or Atul Gawande are the sort of home run interviews that podcasters dream of. But of course, none of these folks is eager to appear on your new podcast. Who would be the guest just before them? Which person, if they had a good experience on your show, would make it really likely that your dream guest would say yes? And so we work backwards, beginning with the end in mind. Which guest makes it likely we can welcome the guest who would open the door to our dream guest? Unfurl it all the way backward, without skipping steps, until you’ve reached your brother-in-law or next door neighbor.