This Is Strategy: Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)

by Seth Godin

Here are questions worth asking about your project and your strategy: • Who is this project for? Who is my smallest viable audience? • What change do I seek to make with this project? • What is my strategy to make this change happen? Can I articulate it clearly? • What resources and assets do I have to dedicate to this project? Do I have enough kindling to burn this log? • What is my timeline for this project? When does it ship and what is my deadline for calling it quits? • What systems am I currently working within? Does the system want what I have to offer? • What systems would need to change for my project to succeed? How can I create the conditions for that change? • Where will I cause tension? What resistance should I anticipate from others (and myself)?