This Is Strategy: Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)

by Seth Godin

I’m not sure I completely buy into Stanford Beer’s heuristic, “The purpose of a system is what it does.” The weather is a system, but rain is not the purpose of the system. It doesn’t actually have a purpose, not in the way we usually use the term. The weather isn’t trying to do anything. It simply is.