And my answers are always the same, in the form of more questions: • If you don’t have time to do it right, when will you have the time to do it over? • Is this objective really what you want? • Do your assets match the project you’ve taken on? • Why would the nodes in the system you’re engaging with care enough to listen to you or take action? • What will they tell their colleagues and friends? People with answers to these questions rarely end up with a marketing problem.
