The movies need heroes. Corporations need CEOs. Inventions need inventors. And yet, culture is the driver of most systems, and culture is the result of the interactions between and among people. Strategies stumble when they depend on someone with power dictating how things will occur. If you want to grow a garden, you’ll need to plant seeds, but it’s the ecosystem and the climate that will determine what happens after that. Our job is to find a plan and then create the conditions for our project to spread from person to person, within and across the systems that already exist.
