The Red Queen Theory helps us understand why our world seems so chaotic. AOL won the internet, until Yahoo did, until Google did, until Facebook did, until TikTok did. There isn’t an end, but simply the beginning of a new game, played anew. Our strategy will work until it doesn’t. Because our strategy has an impact on the system, the system changes. Not simply as the result of our work, but in response to other strategies as well.
