What do we talk about when we talk about strategy? Consider these building blocks: • The future is an unvisited city, but we can see it from a distance • The audience can be chosen • Don’t play games you can’t win • Projects can be managed • We make decisions • A difference can be made • Assets can be built • Networks can be created • Traction is the way forward • Sunk costs can be ignored • Organizations change • You’re not sitting in traffic—you are traffic
