We can’t have an impact on everyone. None of us can. But that doesn’t mean we can’t make things better for someone. Implied in that statement is that our strategy is going to leave someone behind, ignore folks, or even be criticized. The need for a unanimous standing ovation is a trap. There’s a way out: The people who need you, the someone who will benefit—if you hesitate to ship the work because it might not be perfect for everyone, you’re actually stealing from the someones who need you.