This Is Strategy: Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)

by Seth Godin

Several things determine how an existing system will respond to a change agent. • Does adapting to the change require a different set of metrics, rewards, and approaches? • Does the change lead to a significant change in the dominant status structure—one that those in power will seek to stop? • Does the change rhyme with previous changes, and does the system have a history of accepting and working with these sorts of changes? • Is the problem or insight the agent of change brings persistent and permanent, or is it transient or simply urgent? • Do other systems benefit from the change in a way that will threaten the power of this system? • Does the change align with the unstated values and beliefs of the system? • Is the change perceived as a threat to individual roles, skills, or job security of the nodes that have power? • Do nodes in the system believe they have the necessary resources and capabilities to implement the change? • Will competitive pressures force the system to adopt the change?