When we do our work as a professional, we show up to solve a problem for people who know they have a problem and who have the means to pay to solve it. Some of our work is unpaid. It builds an asset. Our reputation, our experience, our network of trusted partners. Some of our work is directly related to our business model, and we charge a fair price for it. And often, we create value without regard for whether it matches our model. A healthy career and a useful project will have countless moments where we’re not getting paid. Optimizing for the business model isn’t the point. Creating a
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