This Is Strategy: Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)

by Seth Godin

Time, games, empathy and systems. They’re everywhere we look, and easy to ignore. Each supports and is supported by the other three. Throughout this project, we’ll be shifting from one to the other, building up to a fuller, actionable understanding of how strategy works. Time, because strategy plays out over time in the way a garden grows. Games, because there are multiple players and different possible outcomes. Trees compete for light and only one grows to be the tallest, but all of them are part of the forest. Empathy, because people don’t see what you see or even want what you want. Plant your seeds in places where the conditions are right. And Systems, because whenever we work together, a system is created. And that system often lasts far longer than we expect. The swamp isn’t the same as the plains, but each is a complex web of interactions. Each builds on the next in a never-ending braid.