Every choice comes with a cost. When we spend an hour reading a book, it’s an hour we didn’t spend listening to speed metal. When we take on one client, we’ve chosen not to pursue a different option. Opportunity cost is real, and as we’ve been given more access, more tools, and more opportunities, the cost continues to increase. Strategies recognize that our time comes at a cost, and challenge us to choose. You’re spending your time whether you realize it or not. And without a strategy, the time you spent is wasted. When we recognize that time today is the investment we make to transform our
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