It begins with a nucleus. This core group shares a desire. Perhaps they’re frustrated, left out, seeking something better or something new. They are not typical. Offer that group connection, status, forward motion, opportunity, and insight. This feeling is often different from what the masses will eventually adopt. Second, maximize the chances for a small win. Small wins are evidence of progress. They create group cohesion, commitment, and most of all give the nucleus something to point to.
