It means the time for thinking and excuses is over. Let Me get to work. Put in the reps. It’s a phrase my buddy bestselling author Jeff Walker always says: “Success is about putting in the reps.” What’s that mean? Simple: To be successful, to lose weight, to write a book, or to become a YouTuber, you have to show up every day and do the boring, irritating, and uncomfortable work. You’ve got to put in the reps. Think about any change you want in your life, like going to the gym. How do you build muscle? You show up every day and you put in the reps. The famous quarterback Tom Brady recently
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