Start with Why: How Great Leaders Inspire Everyone to Take Action

by Simon Sinek

The leader sits at the top of the cone—at the start, the point of WHY—while the HOW-types sit below and are responsible for actually making things happen. The leader imagines the destination and the HOW-types find the route to get there. A destination without a route leads to meandering and inefficiency, something a great many WHY-types will experience without the help of others to ground them. A route without a destination, however, may be efficient, but to what end? It’s all fine and good to know how to drive, but it’s more fulfilling when you have a place to go. For Dr. King, Ralph Abernathy was one of those he inspired and who knew HOW to make the cause actionable and tangible. “Dr. King’s job was to interpret the ideology and theology of non-violence,” said Abernathy. “My job was more simple and down-to-earth. I would tell [people], ‘Don’t ride those buses.’”