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The goal is to hire those who are passionate for your WHY, your purpose, cause or belief, and who have the attitude that fits your culture. Once that is established, only then should their skill set and experience be evaluated. Shackleton could have had the most experienced crew money could buy, but if they weren’t able to connect on a level much deeper than their ability, their survival would not have been a foregone conclusion.
Start with Why: How Great Leaders Inspire Everyone to Take Action
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