To learn how to apply WHY to a business situation, you needn’t look much farther than how we act on a date. Because, in reality, there is no difference between sales and dating. In both circumstances, you sit across a table from someone and hope to say enough of the right things to close the deal. Of course, you could always opt for a manipulation or two, a fancy dinner, dropping hints of tickets that you have or whom you know. Depending on how badly you want to close the deal, you could tell them anything they want to hear.
