Regardless of WHAT we do in our lives, our WHY—our driving purpose, cause or belief—never changes. If our Golden Circle is in balance, WHAT we do is simply the tangible way we find to breathe life into that cause. Developing software was merely one of the things Bill Gates did to bring his cause to life. An airline gave Herb Kelleher the perfect outlet to spread his belief in freedom. Putting a man on the moon was one goal John F. Kennedy used to rally people to bring to life his belief that service to the nation—and not being serviced by the nation—would lead America to advance and prosper.
