Start with Why: How Great Leaders Inspire Everyone to Take Action

by Simon Sinek

Those who are able to inspire give people a sense of purpose or belonging

bad decisions are made on false assumptions.

Apple is not only leading how mobile phones are designed, but, in typical Apple fashion, also how the industry functions.

Repeat business is when people do business with you multiple times. Loyalty is when people are willing to turn down a better product or a better price to continue doing business with you.

It’s in the tough times that loyal customers matter most.

It is the feeling of “we’re in this together,” shared between customer and company, voter and candidate, boss and employee, that defines great leaders.

Just Because It Works Doesn’t Make It Right