Start with Why: How Great Leaders Inspire Everyone to Take Action

by Simon Sinek

Parts of the Why associated with our brain

This is where “gut decisions” come from. They just feel right. There is no part of the stomach that controls decision-making,

The decision making process is a balance between both parts of the brain, with speed residing in the lambic brain.

Great leaders are those who trust their gut. They are those who understand the art before the science. They win hearts before minds. They are the ones who start with WHY.

Art before science; hearts before minds.