Mike’s Kindle Notes & Highlights

Scaling Up: How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0), by Verne Harnish

Brand Promises and activities underpinning your strategy (see “The 7 Strata of Strategy” chapter).

Mike

What is our Brand Promise? Does everyone clearly know & understand it?

See Mike’s 23 notes & 27 highlights

Scaling Up: How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0)

Scaling Up: How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0)

by Verne Harnish

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