Well, I want you to imagine media as a pipeline to a city in the desert.” He waves around. “Our metaphorical desert. I can provide only thirty percent of the content of what comes through that pipeline, but I can affect one hundred percent of it. My water contaminates the rest. That is the nature of media. Do I want this city in the desert to hallucinate? Do I want its inhabitants to writhe in pain? Do I want them to rise up?” He sets his chopsticks down. “It all starts with what I want.”
