You Between the Lines

by Katie Naymon

For a billboard or a digital ad, you have to sculpt a sentence until it’s crisp. Strong. Weight bearing. Until it’s sailor-knot-tight, black-and-white, with no underbelly of feelings that could be misinterpreted.

when it comes to famous published people, a block goes up in my brain. I find the words difficult to play with, to interpret. It’s the same issue I had in client meetings. Unless I’m 1,000 percent sure what I’m about to say is brilliant, I can’t risk saying it at all.

I recommend getting used to being more vulnerable. It’ll feel uncomfortable at first, exposing yourself, but it gets easier over time and there’s really no downside. Only good things come out of being yourself and asking for what you need.”