“The fact that functional music as a market is rapidly growing is just a testament to the power of sound and the power of music,” said Endel’s CEO in a 2023 interview with a fitness blog. “A lot of people have recognized that, and they are turning to sound to help them feel better or feel different. They’re self-medicating with sound.” Whether the research is legitimate or not, wellness and self-medicating should not be in the hands of Endel, Universal Music Group, Spotify, or any other corporate entity, but that’s a hard sell in a country where health and well-being are by design left to
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