Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering

by Malcolm Gladwell

How your doctor treats you, in many cases, has less to do with where your doctor was trained, or how well he or she did in medical school, or what kind of personality your doctor has, than with where your doctor lives.

Wennberg and other researchers have found that small-area variation does not result from what patients want their doctors to do. It stems from what doctors want to do to their patients.

The best solution to a monoculture epidemic is to break up the monoculture.

Andrew Fletcher,” Gross said. “‘If I can write the songs of a nation, I don’t care who writes their laws.’”7

We miss the signs of change because we are looking for them in the wrong places. And anyone who came of age in the early twenty-first century lived through an almost textbook example of this blindness: the battle over gay marriage.