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Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering, by Malcolm Gladwell

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describe the internal workings of social contagions: the Law of the Few, the Power of Context, the Stickiness Factor.

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Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering

Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering

by Malcolm Gladwell

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