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Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering, by Malcolm Gladwell

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And Revenge of the Tipping Point is the result: a new set of theories, stories, and arguments about the strange pathways that ideas and behavior follow through our world.
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Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering
Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering
by Malcolm Gladwell
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