Maureen

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The opioid crisis unfolded in three acts. The first was the decision by Purdue to avoid the states that subscribed to the Madden overstory. The second act began with McKinsey’s diabolical reinterpretation of the Law of the Few. But the third act was perhaps the most catastrophic. It was when the group proportions of the crisis changed.
Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering
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