Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering

by Malcolm Gladwell

That’s the revenge of the Tipping Point: The very same tools we use to build a better world can also be used against us.

If you don’t think that social engineering has quietly become one of the central activities of the American establishment, you haven’t been paying attention.

Moving from the position that a problem belongs to all of us to the position that a problem is being caused by a few of us is really difficult. And we are so intimidated by that difficulty, apparently, that we’d rather breathe dirty air.