Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering

by Malcolm Gladwell

The best solution to a monoculture epidemic is to break up the monoculture.

Airborne viruses do not operate according to the Law of the Few. They operate according to the Law of the Very, Very, Very Few.

What we’ve learned so far is that the way to make sense of variation is to look for overstories.

That’s the nature of an overstory: Most of us don’t bother to look up at the ideas circulating above in the forest canopy.