Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering

by Malcolm Gladwell

The very same tools we use to build a better world can also be used against us.

Communities have their own stories, and those stories are contagious.

the power of places comes from the stories that communities tell themselves.

We have looked, so far, at two elements of epidemics. The first is the overstory. The overstory casts a shadow over whatever is happening on the ground. The second element is group proportions. The mix of people in a group determines when and if that group tips.