Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering

by Malcolm Gladwell

Communities have their own stories, and those stories are contagious.

The overstory is made up of things way up in the air, in many cases outside our awareness. We tend to forget about the overstory because we’re so focused on the life going on in front of and around us. But overstories turn out to be really, really powerful.