The Anatomy of Story: 22 Steps to Becoming a Master Storyteller
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In short, the designing principle is the seed of the story. And it is the single most important factor in making your story original and effective.
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Designing principle = story process + original execution
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“Best” doesn’t mean “nicest.” It means “the most fascinating, challenging, and complex,” even if that character isn’t particularly likable.
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To figure out the central conflict, ask yourself “Who fights whom over what?” and answer the question in one succinct line.
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W × A = C where W stands for weaknesses, both psychological and moral; A represents the struggle to accomplish the basic action in the middle of the story; and C stands for the changed person.
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is the final moral choice you give to the hero. A lot of writers make the mistake of giving their hero a fake choice. A fake choice is between a positive and a negative. For example, you may force your hero to choose between going to prison and winning the girl. The outcome is obvious.