Bill Barnett

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Since a story is always a whole, and the organic end is found in the beginning, a great story always ends by signaling to the audience to go back to the beginning and experience it again. The story is an endless cycle—a Möbius strip—that is always different because the audience is always rethinking it in light of what just happened.
The Anatomy of Story: 22 Steps to Becoming a Master Storyteller
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