It is not just the symbols we use in our language that are arbitrary—it is what we choose to signify with them. We give words only to the things that matter to us as a society. The things that make no difference to us are erased from our world by never becoming a part of language in the first place. In this way, each language organizes the world into a pattern. Each language decides what has meaning—and what does not. As native speakers, we are born inside this pattern, this semiotic cosmos.
