The original Moleskine had launched at the same time as the Palm Pilot, the first hand-held digital organiser, and had from day one faced competition from increasingly powerful devices. The laptop, the BlackBerry, the iPhone and the iPad all seemed to offer far greater functionality than their paper antecedent, but a stubborn constituency of users refused to move over into the digital sphere, and numerous peer-reviewed studies soon showed that their obduracy made sense.
