The Notebook: A History of Thinking on Paper

by Roland Allen

Just as Franceschi had hoped, the high profit margins transformed Modo & Modo’s fortunes. In 2006, a private equity firm bought him out, and sales continued to grow. In 2013, the Moleskine SpA launched on the Italian stock exchange, and in 2016 a Belgian car distributor bought the company outright, for half a billion euros. Small wonder that the story is now taught in business schools as a textbook example of successful product design and marketing. In