How to Build a Billion Dollar App: Discover the secrets of the most successful entrepreneurs of our time

by George Berkowski

‘Don’t build something clever, build what people want.’

All businesses naturally come with a degree of risk. You don’t know where your market is headed, what your competitors are working on or even if people are going to use and pay for your product. So take a more methodical approach: identify all the uncertainties, research the hell out of them, and then deal with them systematically so they are no longer uncertain. ‘Identify the unknown, mitigate the unknown,’

Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle.