If you surround yourself with people exactly like yourself, you run the dangerous risk of groupthink, and no one has the creativity to come up with new ideas. The goal is not to create a group of clones, culturally engineered to mimic one another. Rather, unity is about maximizing uniqueness and channeling that toward the common goals of the group. Too often individuals champion their individuality as an excuse to do whatever they want, whenever they want. That is no formula for success in battle or in business.

